How Apple Came Back from the Brink: Finance Lessons from a Turnaround

Finance with Faiz Apple's recovery is often told as a product-design story, but it is also a disciplined finance story. In the late 1990s, the company was under pressure from weak demand, an unwieldy product portfolio, operating losses and limited strategic focus. A turnaround required more than one successful launch. It required management to preserve liquidity, simplify decisions, rebuild customer relevance and create an operating model that could scale. 1. Liquidity buys time, but time...